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Imprint Chocolate 

5 weeks, Apr-May 2025
Package Design Brand Development Visual Identity IllustrationConsumers pick chocolate bars based on perceived quality (ethos), flavor (logos), and an x-factor such as a resonating philanthropic purpose (pathos). How might we show quality, taste, and our philanthropic contributions to the consumer?


Brand Positioning


Based on our research the average buyer of premium chocolate bars live in urban environments, make an above average salary, and are educated (according to thechocolateprofessor.com).
Priced at $9, we are positioned as a premium chocolate company therefore we need to communicate quality and luxury through our package design. Our target demographic is a wide age range ~ 25-65 years old.

Visual Inspiration

We’ve gathered imagery that inspire an ornamental and classic look that has communicated luxury for centeries. We are making each bar in our collection distinct and memorable with the use of monochromatic, high-contrast color schemes.

Type




Display


The Seasons bold and bold italic was chosen as the display type for its painterly strokes and high contrast thick and thins that reinforce the premium, uplifting, and intricate visual tone of the brand. 

Body


Georgia regular was chosen to pair as an elegant yet readable body text that matches the high x-height, medium width, and upscale feel of the display type. 





 Architype Flavor Cause Architype Flavor Cause






Each architype is designed to suit a different mood,








each architype is visually represented by a Greek God,


Demeter: the goddess of fertilityElpis: the goddess of hopeAres: the god of courage






and for each mood, there is a flavor that matches,


Coconut Milk ChocolateHoney & Sea SaltSpicy Chili & Dark Chocolate





which finally, corresponds to a cause to contribute to.





Final Packaging

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