About                 Resume                        

Imprint Chocolate 

Package Design | Brand Development | Visual Identity | Illustration


5 weeks [April - May 2025]

Consumers pick chocolate bars based on perceived quality (ethos), flavor (logos), and an x-factor such as a resonating philanthropic purpose (pathos). How might we show quality, taste, and our philanthropic contributions to the consumer?








Brand Positioning


Based on our research the average buyer of premium chocolate bars live in urban environments, make an above average salary, and are educated (according to thechocolateprofessor.com).
Priced at $9, we are positioned as a premium chocolate company therefore we need to communicate quality and luxury through our package design. Our target demographic is a wide age range ~ 25-65 years old.





Visual Inspirations

 
We’ve gathered imagery that inspire an ornamental and classic look that has communicated luxury for centeries. We are making each bar in our collection distinct and memorable with the use of monochromatic, high-contrast color schemes.





Type Choice


The Seasons bold and bold italic
was chosen for the display type for its unorthodox painterly strokes and high contrast thick and thins that create a premium, uplifting, and intricate feel




Georgia regular
was chosen to pair as an elegant yet readable body text pairing that not only matches the mood but the color of The Seasons. 





Aligning a personality architype, with a flavor,
with a cause





Personality Architype


The Rebel is represented by Ares who is the Greek god of courage.





Flavor

The rebel favors a spicy chili and dark
chocolate flavor.


Cause

The rebel wants to uplift the voices of the youth by supporting The Youth Activism Program.





Final Packaging