Building a Flower Delivery Website
10 weeks, Jan-Mar 2025
Web Design Logo Design Branding
Web Design Logo Design Branding
Creating a website using Framer for a flower delivery company with a unique business model.
What is Rebloom
Brand Positioning
Rebloom’s competition is other accessable, budget friendly flower shops like grocery stores and local flower shops. However, Rebloom offers a more environmentally friendly option. So we must communicate the 3 wins of choosing Rebloom: simplicity, affordability, and sustainability.
Nav and Hero
The nav was designed to be simple and clean allowing the SHOP button to draw the most attention.The goal for the hero is to hook the users into buying into Rebloom’s story. We communicate the value Rebloom offers to their customers in an aesthetic and modern manner by combining image with text.
Purchase Efficiently
Ease of purchase = more purchases
This is the very first section of the website offering customers the most efficient purchase flow while also displaying the product list to new customers.
Each product is contained in its own card with all the details within making the only interaction required be the ADD button.
Unique Business Model
Clean and simple How It Works section to communicate the no customization model.
Story Telling
Telling the story of where Rebloom sources their flowers and how this business model helps the environment. This explanation is crucial in building trust and getting the customer on board with Rebloom’s vision of sustainability.
Convince and Retain
The remaining sections serve as a bonus for making it this far in the site. Here we can fully convince the unconvinced or offer a way to connect with the bought in.
We’re establishing further trust with the testimonials, About Our Farmers, and FAQs. We’re offering ways to connect and subscribe via newsletter and social media community building.