The Station Rebrand
10 weeks, Jan-Mar 2025
Branding Logo Design Web Design
The Station serves as a community hub, being founded by a black and hispanic couple, representation is important, so this rebrand focuses on community connection. The new logo represents the link between train cars, nodding to both a human handshake and the coffee shop’s rail-inspired name. The broader identity creates a raw & friendly feel with the use of vivid color polygons and a transit style typeface.
Logo
Logo Symbolism
Website Homepage
Menu
Packaging
Outdoor Sign